The process is rather simple. The customer phones the local pizzeria from home or office and orders a particular number of pizzas selecting size and ingredients. The caller provides an address and the restaurateur sends a driver to the location. The practice caught on quickly and before we knew it pizza delivery was common place.
The idea of pizza delivery entered our culture and created a universe all its own. The ubiquitous pizza box followed as a form of protection for the food as did the development of protective bags first insulated and later heated using electricity. Local establishments mingled among the chain stores that sprung up and all sorts of advertising campaigns developed around the process of providing pizza to your doorstep. Who in the
“Avoid the Noid” we were warned. Today the Noid has his own webpage and you can buy your own bendable doll online. Speed wars ensued as pizza parlous guaranteed swift service, some promising “Delivery in 30 minutes or it’s free.” Americans everywhere ordered and then watched the clock. Illuminated signs on delivery vehicles advertised the latest crazes in pizza modification- stuffed crust pizza- “Eat it backwards.” The custom of tipping for delivery developed and the driver himself was established as icon of minor, minimum-wage slackness with the ultimate in unreal jobs. Stories about pizza delivery boys being robbed, beaten and killed were watched on the evening news by families enjoying there very own recently delivered pizza. News organizations have even admitted to keeping an eye on specific pizza shops that service specific governmental organizations known for ordering out just before a big event keeps staff in the office overnight. It has been reported that a massive order of pizzas just before the first gulf war let that cat out of the bag a bit early. You can find examples of this mainstay of American culture in books on T.V. and in film. Pizza delivery is more American than apple pie. That's why I was so surprised last week to be offered this.
It’s a carryout club membership card for a program that offers to buy me one free pizza after I order five times. The catch is I have to transport my own pizza. Apparently it now makes more economic sense for Papa John’s Pizza to give away one out of every six pizzas I purchase than for the company to deliver them to my door. Papa’s story is described like this. As a high school student working at a local pizza pub in
I am big a fan of “pointing out the myriad signposts dotting the landscape along this highway to hell”, as Steve Lagavulin recently put it. I listened curiously as our oilman turned president publicly admitted in his 2006 State of the Union Address that “